Moddy & Associates


Services- Media Outreach, Marketing Communications

Examples – Compelling Communications

Instead of merely executing public relations, we’re strategically involved with each client, guiding their marketing decisions to maximize their PR results. We develop market-specific strategies for each client.

Our media outreach programs start by understanding the client's objectives. Only then can we define strategies and goals, craft a compelling message and target the most influential media.
Specifically, we can help with:

arrow Article Placement: Contributed Articles & Customer Case Studies / Success Stories
arrow Corporate PR
arrow Digital PR: Search Engine Optimization for Press Releases, Social Media Releases
arrow Editorial Awards: Tracking & Placement. Sample programs include: CAP-XX supercapacitors and Harmonic Vision consumer and educators software
arrow Editorial Leads: Seeking Opportunities for Interviews & Trend Stories
arrow Media Outreach to New (Bloggers) & Traditional (Reporters, Analysts) Influencers
arrow Media Rooms: Strategies for Easily-Navigable Sites Stocked with Press
arrow New Product & Service Positioning, Launches & Reviews Management
arrow Online Campaigns: Social Networks, Word of Mouth (WOM) Marketing
arrow Press & Analyst Tours Planning & Execution
arrow Press Materials: Press and Feature Releases, Media Advisories, Tips & Tricks, Technical Articles, Articles, Case Studies/ Success Stories, Reviewers Guides
arrow Product Launches & Positioning
arrow Product Reviews: Placement & Management
arrow Speaking Opportunities
arrow Strategic Marketing Communications Counsel Beyond Public Relations
arrow Strategic Public Relations Counsel and Implementation

Through our partnerships, we can cover other pieces of the marketing communications mix. Discuss your needs with us. For instance, we partner with OuterJoin to deliver integrated multichannel online marketing campaigns.
    We work to translate complex or abstract technologies and concepts into easily digestible messages. Here are a few written examples:

Press Releases

Feature Releases

Media Advisories

Tips & Tricks

Technical Articles - We Edit & Place Engineer-Authored Articles


Case Studies/Success Stories